Jeff Gould

After 20 years as a strategic innovation leader in the third sector I decided to set up Fundamental. Formerly Head of Innovation at the RNLI, I established, defined and led the role of innovation across a diverse portfolio of fundraising, new funding models as well as lifesaving interventions, new technology, and manufacturing, having previously set up the first RNLI Fundraising Innovation team.


My charity journey has taken me via building creative corporate partnerships with cultural organisations, sponsorship director for festivals in Mumbai and Petra, service design for a national mental illness charity via Lifeboats.

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