Having cut her teeth in direct marketing at charities including NSPCC, VSO and Orbis, Amy discovered her passion for copywriting and joined Open’s creative team. After a few years delivering award winning creative for some of the sector’s biggest charities, Amy found her way into the planning team – where her mix of left and right brain skills help her deliver innovative fundraising ideas that get a response. Now with 15 years' fundraising experience, she is Open's strategic lead for Unicef, NSPCC, Concern and a number of other clients.