Ash is a performance coach with over 20 years experience of helping people make permanent behaviour changes. He develops their skills and more importantly their ability to perform on the biggest stage, having coached athletes to achieve 8 Junior World Championships, 3 World Team Championship medals, Paralympic medals and numerous appearances at Wimbledon. Ash is passionate about bringing the skills he developed coaching elite athletes to help others develop the confidence and mental skills required to thrive and not just survive in life and in business.