Ashtar Selby

Legacy Marketing Manager at Mencap

Ashtar Selby joined the charity sector in 2016, after a decade working at the Guardian newspaper. Ten years at a national media outlet sold her on the power of digital to reach new audiences and the importance of the user experience to a brand’s success. Her charity career began in Supporter Care and general fundraising before moving to Legacy Marketing. She is Legacy Marketing Manager at Mencap, the UK’s leading learning disability charity, where she delivers a strategy and activity that drives over 57% of the charity’s voluntary income.

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