Jenny Creighton

Senior Direct Marketing Officer (Legacy and In-Memory) at Mind

Jenny’s Senior Direct Marketing Officer for Legacy and In Memory at Mind, the mental health charity. She was initially inspired to put her interest in psychology and communication to positive use by joining Bluefrog Fundraising soon after the media coverage on Olive Cooke broke. There, she developed tools and techniques to create truly donor-centric appeals and communications. Her interest in the motivations driving mid-value and legacy giving grew, and in 2018 she joined Diabetes UK as Individual Giving Manager for Legacies. Having a personal interest in mental health, she was delighted to join the team at Mind in 2019 at a time when public interest in mental health has never been so high. 

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