Lucy Squance

Director of Supporter Led Fundraising at Alzheimer's Research UK

Since starting Alzheimer’s Research UK in 2016, Lucy has built a successful department enabling supporters to fundraise through their own talents and passions to make breakthroughs happen. She has grown fundraising income from £1.5m to £7.6m in just 4 years through great people, products and partnerships. Lucy helped develop the charities virtual event series and through smart marketing and investment has seen the products raise over £1.86m with 30% of participants subsequently giving to Alzheimer’s Research UK in another way. Her team includes; Sporting Events, Corporate and Community Fundraising.

With previous commercial marketing and PR roles, Lucy started her fundraising career at Cancer Research UK in 2004. She then worked as an interim manager and freelance consultant in the sector specialising in troubleshooting fundraising processes, developing future fundraising strategies and establishing high performing teams.

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