Julie Roberts

Head of Mass Market Fundraising at Pancreatic Cancer UK

With over a decade of experience in the charity sector, Julie is a recognised expert in digital mass market fundraising sphere. Julie specialises in creating strategies for mass market fundraising, develops strategic consumer insights; conducting broader research projects to develop greater supporter understanding, running focus groups, mystery shopping, benchmarking, and analysis to create peer to peer data insights). Julie’s not for profit experience spans the UK and Australian markets. She has been responsible for redesigning the strategic direction for many events and leading teams into financial growth. Julie holds a dual role, the Director of More Strategic UK and the Head of Mass Market Fundraising at Pancreatic Cancer UK. She uses her expertise to help charities maximise their strategic direction, supporter understanding & engagement, embed CX principles and fulfil their peer-to-peer and community online potential.

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