Public Fundraising and Mass Engagement

Campaigns | Supporter Experience

Leads to lovers: How Pancreatic Cancer UK turned thousands of leads into loyal supporters

Monday 06/07 | 14:15 - 15:00 | Barbican Centre

This session will walk you through the practical supporter centric steps we took to fine-tune converting our leads into loyal supporters from our next two campaigns. Conversion is king and at Pancreatic Cancer UK we have been working hard on simplifying our leads to lover technique. Let us show you what we have learnt over the last 18 months from walking in our supporters' shoes, our omni channel approach and applying key behavioural economics techniques to ensure you are maximising your cost per acquisition.

Shannon Pinder

Individual Giving Senior Manager at Pancreatic Cancer UK

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Julie Roberts

Head of Mass Market Fundraising at Pancreatic Cancer UK

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