Our Supporters' World
Change | Digital | Strategy
iGen marketing: Connecting your cause with the first super-connected generation.
Tuesday 07/07 | 10:45 - 11:30 | Barbican Centre
Understanding these extraordinary young people is crucially important for your charity, so hear how to get it right directly from the young people themselves.
This Post-Millennial iGen / Generation Z demographic are born between the mid-90s and early 2000s. Variously described as compassionate, open-minded, responsible, and determined, but slightly unhappy. Not inherently rebellious they are, however, revolutionising our society.
A third of them have given to charity, a quarter have volunteered, and the overwhelming majority are (unsurprisingly) concerned about the future of the planet - something that (not waiting their turn) Generation Alpha are keen to help them out with.
Stephen Thorn
Strategic Marketing Consultant at Cass Centre for Charity Effectiveness
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