Legacy

Digital | Legacies

Driving legacy action with digital

Tuesday 07/07 | 11:45 - 12:30 | Barbican Centre

Even charities with an established digital marketing strategy don't always quite manage to embrace the idea of using digital for legacy fundraising. ('Legacy giving is for old people, and they're obviously not online so what's the point?'). Mencap have been working to change this over the past few years. We'd like to share our successes and failures to help other legacy fundraisers embarking on their own digital journey. Whatever resources you have, we'll help you see there's a place for digital in your legacy activity.

Ashtar Selby

Legacy Marketing Manager at Mencap

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Sponsored By:

National Free Wills

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