Beyond the Sector

Brand | Campaigns

Brands and social activism by BrandWatch

Wednesday 08/07 | 10:45 - 11:30 | Barbican Centre

In the last 5 years we have an exciting proliferation of controversial, socially militant brand camapigns. Whilst brands used to avoid controversy and political positioning they seem to embrace both now. We will explore what is driving this trend, what has changed and how are their audiences engaging with these campaigns.

Will McInnes

CMO at BrandWatch

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