Public Fundraising and Mass Engagement

Community Fundraising | Supporter Experience | Volunteers

Community and Retail working together

Monday 06/07 | 15:15 - 16:00 | Barbican Centre

Community Fundraising and Trading teams are vital local hubs of your charity but why do they so often seem at odds? With different KPIs and priorities, the two teams can feel pitted against each other. So how do you bring them together? This case study from Sense runs through the key actions we took to get our local teams collaborating and tripling income in just 3 years. From building a culture that values collaboration, recognising each other?s strengths to taking the first step towards building joint supporter journeys, this session will give you some tips on the questions to ask, the pitfalls to watch out for and the first steps we took to building a collaborative team.

Adrian Darkin

Director of Trading at Sense

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Jenny Flack

Head of Community and Events at Sense

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