Partnerships and Philanthropy

Inside the mind of a philanthropist - insights from 50 interviews with major donors

Tuesday 07/07 | 09:00 - 09:00 | Online

Most major donors give between £1,000 and £100,000 per year, yet there is little evidence to date as to what they want and expect from charities they support. The team at Money Tree Fundraising have been conducting interviews with active major donors since 2015. They now have insights from over 50 major donors about why they give, what prompts them, what makes them give more, how they expect to be communicated with, who should ask and, of course, what irritates them! In this session Beth will pull together themes from these interviews, with some surprising results.

Beth Upton

CEO at Money Tree Fundraising

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