Public Fundraising and Mass Engagement

Three ways to improve supporter loyalty

Wednesday 08/07 | 09:15 - 10:15 | Barbican Centre

Give a supporter a good experience and they will give more and for longer and in more ways. We're presenting new research and evidence that backs up this statement. Over the last two years, 17 charities using The Charity Supporter Experience Index (Chase Index) have been measuring supporter commitment, satisfaction, trust and loyalty, and tracking how it is changing. Critically we have been looking at how loyalty influences supporter behaviour. Come and hear from three charities that have been measuring and tracking supporter loyalty. They will share what they have been doing to improve loyalty and where this is working. To date, the research has included over 100,000 supporters and in this session, we will share new insights, particularly identifying what are the most important drivers of loyalty.