Partnerships and Philanthropy

Corporate Fundraising | Small Charities

Thinking big when you are small - how charities without a household name can secure corporate partnerships

Monday 06/07 | 12:00 - 13:00 | Barbican Centre

Corporate partnerships are changing and many companies are considering innovative ways to ensure they deliver genuine social purpose. Their thinking is moving beyond the obvious big players, presenting real opportunities for smaller charities and those with lower brand awareness. During this case study-led workshop we'll be talking about how to ensure that your approach to new business is highly targeted, how to build a prospect pool without great networks, and methods for cultivating new relationships. Through careful targeting, ABF The Soldiers' Charity has built up a sustainable income stream from corporate donations, payroll giving, royalties and product partnerships. In the last financial year, The Soldiers' Charity secured 780,000 of corporate income and over the past two years has connected with over 200 unique corporate contacts through their cultivation strategy. We will provide examples of how to tap into the strategic drivers for corporate partnerships, outline strategies for focusing lean resources to deliver maximum impact, and share practical and proven tactics for how to create a strong new business process.

Kate Billingham-Wilson

Head of Partnerships & Philanthropy at ABF - The Soldiers' Charity

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Grahame Darnell

Managing Director at Darnell Consulting Ltd

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Charlie Strawa

Corporate Partnerships Manager at ABF The Soldiers Charity

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