Legacy

Community Fundraising | Legacies | Supporter Experience

The pledgers in the pyramid: Why community fundraisers hold the key to vital legacy prospects

Tuesday 07/07 | 16:30 - 17:30 | Barbican Centre

As the number of volunteer fundraising groups declines, so do our direct relationships with the types of supporters who, according to recent research, are our biggest legacy prospects. Community fundraisers have already laid the perfect foundations for legacy approaches and this session will focus on how legacy and community fundraising messages, strategies and teams can work powerfully and successfully together. Hear from three charities at different stages of development in their legacy fundraising journey about how their valuable learnings can be adapted to fundraising departments of all shapes and sizes.

Lindsey Burke

Head of Fundraising at Solving Kids' Cancer

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Michael Clark

Head of Fundraising at St Nicholas Hospice Care

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Victoria Friar

Regional Legacy Manager (London & South East) at Save the Children UK

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Sponsored By:

National Free Wills

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