Partnerships and Philanthropy

Corporate Fundraising

Strategy eats luck for breakfast: How to create a great corporate partnerships new business strategy then stick to it

Monday 06/07 | 15:15 - 16:00 | Barbican Centre

When it comes to corporate partnerships its all very well dreaming BIG, but it takes more than luck to make those dreams a reality. You need a new business plan, then you need to execute it. But this can be more challenging than it sounds when you're responding to in-bound opportunities, trying to hit annual income targets and everyone from trustees to the receptionist has an opinion on the companies you should partner with. In this session two experienced corporate fundraising specialists share step by step advice for creating a smart new business strategy regardless of your organisation's size or cause. They'll also share tips for turning strategy into action and avoiding the all too easy corporate partnerships 'mission drift'.

Nicola Bott

Head of Partnership Development at Teenage Cancer Trust

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Kate Crabtree

Head of Business Development at Comic Relief

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