Strategy

Brand | Change | Strategy

The 100 year old start up - how to breathe new fundraising life into a charity approaching its centenary

Tuesday 07/07 | 10:45 - 11:30 | Barbican Centre

Our charity, soon to be newly named, will highlight the thought process and strategy behind the complete rebirth of a 100 year old fundraising charity. We'll cover how to unite a new name and brand with fundraising audiences, how to develop a fundraising strategy that evolves the existing whilst innovating for the new world (and all on a tight budget) and what are the most important factors for fundraisers facing change of this scale (impact, infrastructure and income). We'll inspire and encourage fundraisers who are facing significant organisational change to embrace the situation as an opportunity for personal and professional development, while providing insight as to what organisations will need in place to thrive (sharing what worked, what didn't and what we would do differently in hindsight).

Tamsin Baxter

Director of Development at Vision Foundation

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Mark Ellis

Head of Communications at Vision Foundation

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