Serena Castiglione

Head of Development at Frontline Aids

Serena has an impeccable fundraising track record, having won some of the largest partnerships in the sector and raised millions for the charities she worked for. 

She started her career in the pharmaceutical industry where she held senior roles in business development at global blue chip companies.

In the last decade she has loved galvanising diverse sectors, backgrounds and talents to serve causes that are close to her heart: cancer, human rights and social justice. 

Previous roles in the charity sector include “Head of Corporate Engagement” at Breast Cancer Now and “Head of Fundraising” at international NGO Frontline AIDS where she led a global rebrand and built from scratch a new fundraising functions, team and strategy. 

She believes fundraising is an engine of innovation and is evangelical about the need for fundraisers to be externally focussed and courageous in the way they engage with their internal and external audiences. 

She intends to continue to ask difficult questions, inspire and raise millions until she is 100. 

 

Why am I involved in Fundraising Convention?

I am on the board because I want to help bring fresh thinking to fundraising, sparking off debate about external trends that affect us all and dealing with some of the most difficult questions that matter to us as fundraisers. I have a special connection to Fundraising Convention as it was instrumental to launching my new career in the third sector. I remember I was keen to make a career change and explore fundraising as an option so I went to attend it even before I got my first fundraising job. I was struck by the generosity of fundraisers who shared all the secrets of their professional success so liberally and by the sheer volume of opportunities to learn and network. I took so much from Fundraising Conventional the start of my fundraising career and still today I never fail to come out of it without a gem , the embryo of a new idea or a new inspiring connection.

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