Roger Lawson

Director at About Loyalty

Roger Lawson helps charities put supporters at the heart of their thinking, and create experiences that excite and inspire donors to give… and keep giving!

Roger’s approach is based on a passion for understanding the unique, personal motivations why their donors choose to give. Half geeky researcher and half passionate practitioner, he combines analysis and creativity to build exciting campaigns.

Five years ago he set up About Loyalty to help charities understand and, importantly, measure the loyalty of their donors. The insight from over 100,000 donors (to date), has proved the link between the emotional loyalty a donor feels and their future value. And his practical advice has helped charities make giving an amazing experience for millions of donors.


Why am I involved in Fundraising Convention?

I love that Convention challenges my thinking, gives me new ideas and leaves me inspired. Every time!

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