Regional Campaign of the year

This award is for a charity that has demonstrated an innovative approach to regional fundraising.

This may be for any type of activity used to raise charitable income on a specifically regional basis and may include events, volunteer-led fundraising, legacy or corporate partnerships. Nominations may be for a campaign conceived in, or targeted at, a geographical area, or a national campaign rolled out regionally. The application can be for campaigns aimed at new and/or current supporters and should clearly demonstrate how the regional focus was key. Successful entries will provide a comparison of regional income to overall fundraised income for the charity, clearly demonstrating the significant impact of the event on the charity.

They will also demonstrate a level of innovation or new ground for your organisation and judging will focus on the following areas:

  • Campaign objectives –Was this campaign aimed at one region, or rolled out nationally with a regional focus?
  • Target audience – how were they reached?
  • Rationale - What medium was used and why?
  • Forecasting – How was success intended to be measured? Were results different to projections?
  • Reach – What non-financial results did you achieve?
  • Innovation – to what extent was this event innovative or ground-breaking for your charity?
  • Volunteers (if applicable) – how many volunteers were involved in the campaign? How were they recruited?

We use necessary cookies to make our website work better.
We would like to user optional cookies (Google Analytics) to help us improve our website by collecting and reporting on usage - these cookies collect information in a way which does not directly identify anyone.

For more information on how we use cookies, please see our cookies page.