Legacy Campaign of the Year

This award is for the campaign which demonstrates innovation linked to success in the use of legacy fundraising.

Successful entries will demonstrate that the values of the charity were reflected in the marketing of the campaign. This may be for a particularly innovative legacy campaign or a successful first-time legacy attempt.

 Judging will focus on the following areas:

  • Campaign objectives
  • Rationale – Why was a legacy- campaign appropriate?
  • Success - How did you measure success?
  • Target audience – How did you select the audience for this campaign and why?
  • Method – what platforms were used and why?
  • Creativity – How did you ensure that your campaign stood out from the crowd and/or grabbed the attention of the intended recipient?
  • Innovation – To what extent was this campaign innovative or ground-breaking for the charity?

We use necessary cookies to make our website work better.
We would like to user optional cookies (Google Analytics) to help us improve our website by collecting and reporting on usage - these cookies collect information in a way which does not directly identify anyone.

For more information on how we use cookies, please see our cookies page.