Innovation in fundraising

For an organisation which has demonstrated significant innovation in fundraising.

This award celebrates the work of forward-thinking charities or teams that have spearheaded a new initiative or idea. This could be a new campaign; product; partnership or way of working that has driven supporter engagement; income growth and supports the overall mission of the organisation.

Successful entries will demonstrate how they have tackled an issue with an original approach and launched a ground-breaking initiative for the greater benefit of the organisation. Our judges will particularly be looking for:

  • What insight was used to drive this change?
  • How did this innovative approach solve a problem?
  • How did it differ from the old way of working?
  • Why was this ground-breaking for the organisation?
  • Have you collaborated with an external partner/organisation?
  • What impact has it had on your overall income?
  • Has it changed the culture of the organisation?

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