Charity-Business Partnership of the Year

This award is for the best relationship between a charity and a business for a national or local campaign.

The partnership should be able to demonstrate how the campaign has provided a mutual benefit for both parties as well as demonstrate how the charity’s values have been integrated into the business throughout the duration of the partnership.

Judging will focus on the following areas:

  • The objectives of the campaign
  • A clear sense of the mutual benefit of this partnership and why was this a suitable partnership
  • To what extent was this partnership innovative or ground-breaking?
  • How was success measured?
  • What were the results?
  • How much income was generated?
  • What was the overall impact of the partnership?

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